WORK / WELLNESS

FORM PILATES.

A calm studio website that brings class choices into focus and answers the questions a first-time visitor may hesitate to ask.

ORIGINAL FICTIONAL BRAND / DESIGN DEMONSTRATION

Drag the comparison, explore the design decisions, then open the concept to try the website itself. This is an original demonstration, not a client project.

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Form Pilates / DESKTOP

Intentionally dated illustrative before design for Form Pilates, not an actual client website.
FORM Pilates — desktop capture of the redesigned fictional website, October 2026.

BEFORE

AFTER

Drag to feel the shift. Illustrative before design → our current live concept. Original fictional business, not a client redesign.

03 / A clearer first step

THE IDEA.

A calm studio website that brings class choices into focus and answers the questions a first-time visitor may hesitate to ask.

Make an unfamiliar studio feel approachable, with enough guidance for a new visitor to choose a sensible next step.

Use space and natural light to set the tone. Separate class formats into clear choices, then put practical first-visit answers close to the decision.

Class tabs, a first-visit FAQ, generous studio imagery, and a focused mobile experience. An approved booking service could be connected in a live build.

Sunlit Pilates studio with reformer equipment and sculptural arches

Studio light / Concept image

FORM Pilates — mobile capture of the redesigned fictional website, October 2026.

THE SAME EXPERIENCE / ON YOUR PHONE

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ONE DESIGN DECISION

FORM Pilates — detail capture of the redesigned fictional website, October 2026.

Find the class that fits your starting point.

THE THINKING / UP CLOSE

Filter the sample timetable by class style, choose a session and preview a reservation with guidance for first-time visitors.